Matices
Project Details
A comprehensive brand identity system for Matices, an elevated dining concept in the historic preservation district of Truckee, CA. The project included a dual-concept system for both Matices (refined dining) and The Social (casual atmosphere), unified by a distinctive cymatics symbol as the core brand mark. Delivered a 72+ page style guide, website copy, and signage design within strict Truckee heritage codes.
ClientMatices & The Social
ServicesBrand Identity, Signage Design
ScopeDual-concept brand identity system: logo suite, typography, color system, 72-page style guide, menu design, signage program (compliant with Truckee historic preservation codes), website copy
OutcomeLaunched across 12+ customer touchpoints including signage, menus, digital, and collateral. Brand system adopted by two distinct venue concepts under one ownership group, streamlining operations while maintaining unique positioning for each.
